As coaches today we face many different challenges than I did when I started coaching in 1969. Data is growing faster than ever before with 2.5 Exabytes being produced each day! That is the equivalent of 250,000 Libraries of Congress of new information created each day. We can’t ignore that and do what we have always done. The world has changed dramatically and is changing faster than we can imagine therefore we must adapt, not by compromising our standards and lowering expectations but by being more professional and reaffirming values that can be learned through sport. We must learn how to get better at getting better and we must get better every day. As a coach, you are a change agent. Therefore, we must lead change, not follow or react to change. That is the supreme challenge we face today as coaches.