The 3 C’s of Coaching


The importance of communication with your athletes and your colleagues was a recurrent theme throughout the presentations and discussions at the Global Coaches House. The basis of communication is the 3 C’s.

  • Connect– Get the athlete’s attention. Know the athlete. Know their attentional style and preferred communication mode. Remember connection is not just verbal, it is non-verbal; body language can send a strong powerful message to connect or disconnect.
  • Convey– The message must clear, no nuance or hidden messages. Let the athlete know clearly what the message is in a language they can understand and translate into action.
  • Convince– The goal of the communication is to convince the athlete or professional colleague to act. If the message is clear and the intention is defined this should be a logical outcome of connecting and conveying.

Good coaches use the 3 C’s constantly without thinking about it. They get it because intuitively they know that communication is the cornerstone of successful coaching. It is not what you know; it is how you communicate what you know and elicit the desired action.

Vern Gambetta

Vern Gambetta

Director at Gambetta Sports Training Systems
Vern is the Director of Gambetta Sports Training Systems. He has been the a conditioning coach for several MLS teams as well as the conditioning consultant to the US Men's World Cup Soccer team. Vern is the former Director of Conditioning for the Chicago White Sox and New York Mets. He has lectured and conducted clinics in Canada, Japan, Australia and Europe and has authored six books and over one hundred articles related to coaching and sport performance in a variety of sports. He has a BA in teaching with a coaching minor and an MA in Education with an emphasis in physical education from Stanford University.
Vern Gambetta


Athletic Development Coach & Consultant. Founder of GAIN Network. Proud dad. Love to read everything.
RT @GreatestQuotes: Your aspirations are your possibilities. - Samuel Johnson - 4 years ago
Vern Gambetta

Latest posts by Vern Gambetta (see all)