Lest we forget our jobs as Strength & Conditioning/Athletic Development coaches is to prepare the athletes we work with to be injury free and ready to perform in their sport in the competition arena. In addition we must prepare them to handle the day-to-day workload in training and practice. What we do is a means to end, not an end unto itself. It should support and prepare the athlete. Faster 40 times, big bench press and squat numbers that do not translate into performance do no good. I urge you to take another look at what you are doing? Why are you doing it? When are you doing it? To whom are you doing it with? Is it sport appropriate? Are you entertaining them or training them? We have a responsibility, as coaches to coach the athletes to be better- Are you doing it?