After Derrick Rose’s injury an immediate ripple effect hit the business world, with his absence on the Olympic team. The shoe companies such as Nike and Adidas need stars to sell basketball shoes, and now stars have specially designed shoes for them. The question is how special are they? If the Lebron’s shoe is designed for him what happens when a young 16 year old that is a point guard wears it? Not only the shoe is designed for a 6-8 freak but it’s also should designed for Lebron’s foot structure and performance gait. The sneaker wars are getting bigger with wearable technology and we are seeing more and more sensors in the shoes, but who will lead the race for London and Rio? Time will tell.