Many awesome track coaches are at the high school level and are often juggling duties of running a small club or summer program. Since marketing matters more than results with business sometimes, it is necessary to have a great logo for branding purposes. If you don’t have a major facility backed by a shoe company or online marketing guru thelogoloft is a great company. I have worked with them many times and they are very good about following directions and requests. Branding is not evil, it’s a symbol of what you stand behind and often the story behind it captures one’s philosophy of sport. Note the link has no affiliate code and elitetrack.com doesn’t have a kickback, so you can trust that they provide quality service. After two years of monster levels of paperwork starting a track club, little details like this are often a burden, except when you know where to go to.