Remember this scene from the movie, Something about Mary:
Hitchhiker: You heard of this thing, the 8-Minute Abs?
Ted: Yeah, sure, 8-Minute Abs. Yeah, the excercise video.
Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 7… Minute… Abs.
Ted: Right. Yes. OK, all right. I see where you’re going.
Hitchhiker: Think about it. You walk into a video store, you see 8-Minute Abs sittin’ there, there’s 7-Minute Abs right beside it. Which one are you gonna pick, man?
Ted: I would go for the 7.
Hitchhiker: Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk.
Ted: You guarantee it? That’s – how do you do that?
Hitchhiker: If you’re not happy with the first 7 minutes, we’re gonna send you the extra minute free. You see? That’s it. That’s our motto. That’s where we’re comin’ from. That’s from “A” to “B”.
Ted: That’s right. That’s – that’s good. That’s good. Unless, of course, somebody comes up with 6-Minute Abs. Then you’re in trouble, huh?
Hitchhiker: No! No, no, not 6! I said 7. Nobody’s comin’ up with 6. Who works out in 6 minutes? You won’t even get your heart goin, not even a mouse on a wheel.
Ted: That – good point.
Well, I had a real life flashback the other day. I was strolling through Target and happened to see a peice of exercise equipment that caught my eye. It wasn’t because it was something good or revolutionary. No, it was because it shocked me in to thinking I had either lost my mind or my sight or I had seen one of the worst typos in the history of marketing. Unfortunately, neither was the case and what I saw was indeed real and the text was not a mistake (because it was written multiple times on the box). Check it out for yourself.
Talk about workout time efficiency! Remember the scene in “Something about Mary” where they talk about It got me thinking that I’m really behind in core training methodology and I am busy researching of ways to get all my core training needs down under 10 seconds.