The Three C’s


John Maeda is a world-renowned graphic designer, visual artist, and computer scientist at the MIT Media Lab, and is a founding voice for “simplicity” in the digital age. He has a concept he calls the three C’s he uses to teach his students the three core principles of design. When I read this I could not help but think how relevant this is to training and coaching:

  • Content: There needs to be a message or meaning. Everything needs a reason to exist, otherwise it shouldn’t.
  • Context: Content doesn’t live in a vacuum.
  • Contrast: An element is made stronger when a counter element is offered. Salt tastes saltier after one has had some sugar.

If you think about this if you do not have the 3 C’s you do not have a sound training program. It is simple and it should be simple. Evaluate your program in the context of the 3 C’s and adjust or change accordingly. Focused effort yields results!

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Vern Gambetta

Vern Gambetta

Director at Gambetta Sports Training Systems
Vern is the Director of Gambetta Sports Training Systems. He has been the a conditioning coach for several MLS teams as well as the conditioning consultant to the US Men's World Cup Soccer team. Vern is the former Director of Conditioning for the Chicago White Sox and New York Mets. He has lectured and conducted clinics in Canada, Japan, Australia and Europe and has authored six books and over one hundred articles related to coaching and sport performance in a variety of sports. He has a BA in teaching with a coaching minor and an MA in Education with an emphasis in physical education from Stanford University.
Vern Gambetta


Athletic Development Coach & Consultant. Founder of GAIN Network. Proud dad. Love to read everything.
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Vern Gambetta

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