I repeat again, we do not need more certifications, that is not the solution to define this field. To the person who posted regarding me starting a certification because there is good money in it. That is not my motivation. I will not even consider doing a certification. What does that do? At last count there are over 300 certifications in this field, will another certification help define the field or add more confusion? More letters is not the answer! We must find a way to professionalize what we do, have standards that are universally accepted. There must be standards of proficiency. When a professional team with a payroll of close to $200 million hires someone with ten years experience working in a retirement community and a mail order masters degree from a popular national organization with appealing initials as the Director of Performance. Then then have a rash of injuries and then wonders why. How about experience and professional competence? This is a small snapshot of what is happening now.