I think many people are confusing personal training with coaching. The coaching model is clearly directed toward achievement of improved athletic performance. In coaching there is a long term plan and a commitment to execute the performance objectives inherent in the plan. Coaching implies a long term commitment to the athlete or the team. It also demands accountability more than showing up for the workout. This accountability is a must for the coach and the athlete.
Personal training is not coaching. Much of the time it is oriented toward appearance and improvement of general conditioning. There is not a long term commitment or a need for or an understanding of the big picture. You coach people to get better. Anyone can train, but does the training have a specific performance goal and a purpose. Is it a means to an end or is it an end in itself?There must be a clear relationship leading toward specific perfromance objectives.